Marketing and Fundraising: A Match Made in Heaven
Libraries are regularly faced with budget challenges and have an urgent need to turn to fundraising efforts to be able to continue to offer vital services to the communities they serve. Columbus Metropolitan Library’s directors of marketing and development will share successful strategies on building partnerships and fundraising campaigns with messaging that breaks through the noise. We’ll share practical strategies and success stories on how we’ve created a mindful approach embraced by library leadership. We’ve spent many years building to this incredible success and want to share our secrets. And, our plans for 2021 will knock your socks off! Leverage our story to share with your leadership and create a successful partnership within your own library.
Gregg DoddDirector of Marketing, Columbs Metropolitan Library
Rachel HeineDirector of Development, Columbus Metropolitan Library
Rachel has the best job in the world; a matchmaker. Libraries are loved by our community, but Rachel has the distinct pleasure of inspiring giving from donors and matching those dollars with the needs of our organization. Rachel started her career at the University of Cincinnati working to fund cancer research. After moving to Columbus, Ohio for love, Rachel continued her fundraising career at Nationwide Children’s Hospital, OhioHealth and The Ohio State University Wexner Medical Center raising over $30M to support patient care and research. Just a few short years ago, Rachel transitioned from healthcare philanthropy to lead the development team at Columbus Metropolitan Library. Since then, the team closed a successful campaign raising $8.5M, almost $1M over goal and two years early, obtained thousands of new donors and increased donor engagement by 50%… all during a pandemic. In addition to her career, Rachel is a mom of four, a wife and friend, an active community volunteer and a darn good dancer.