Leveraging Earned Media to Tell Your Library’s Story
In the ever-changing media landscape, is your library leveraging earned media to tell your story? Earned media is an integral component to any integrated marking and communications strategy. It brings awareness to new and existing audiences, can help drive customer engagement and gives your community insight into what your library can offer. By leveraging media partnerships, your library can raise your brand awareness and amplify your messaging. Earned media is a powerful strategy in your publicity toolkit that can be utilized to help your library achieve its marketing and branding goals.
Gregg DoddDirector of Marketing & Communications, Columbus Metropolitan Library
Gregg Dodd joined the Columbus Metropolitan Library (CML) in 2013 as the Director of Marketing & Communications. Dodd leads the development, planning and implementation of the library’s comprehensive and aligned strategic marketing strategy ensuring that all communications appropriately and accurately express the organization’s vision, community image, position and values. Dodd’s work includes crisis communication, media training, community relations and management of CML’s premier partnerships with local and regional business and cultural organizations. Dodd served as CML’s Interim Director of Development and Affinity from Nov. 2014 to July 2015.
Prior to joining CML, Gregg spent seven years as the Deputy Director of Communications, Marketing and Events for the Ohio Statehouse and seven years with the Ohio Arts Council serving as their Director of Public Information and Legislative Affairs.
Gregg holds a BA in Communications from the University of Toledo.
Outside of work, Gregg enjoys traveling, kayaking, cooking and wine tastings.