Rebranding and Why It Matters: Our Brand Evolution
In this hyper-connected world with so much noise and competition, branding and marketing have grown dramatically in influence and importance. Today’s libraries need an agile way to improve their brand and stay relevant. The world is changing fast and it’s not always practical to do an expensive, one-time rebrand that’s outdated as soon as it’s complete. Just like the business sector, it’s essential for public libraries to seek growth and long-term sustainability with a strong brand that helps customers distill information, simplify choices and make decisions. Discover how Columbus Metropolitan Library identified their rebranding goals with precision, and how that resulted in a refreshed brand that’s building greater brand equity throughout every customer touchpoint.
Gregg DoddDirector of Marketing & Communications, Columbus Metropolitan Library
Gregg Dodd joined the Columbus Metropolitan Library (CML) in 2013 as the Director of Marketing & Communications. Dodd leads the development, planning and implementation of the library’s comprehensive and aligned strategic marketing strategy ensuring that all communications appropriately and accurately express the organization’s vision, community image, position and values. Dodd’s work includes crisis communication, media training, community relations and management of CML’s premier partnerships with local and regional business and cultural organizations. Dodd served as CML’s Interim Director of Development and Affinity from Nov. 2014 to July 2015.
Prior to joining CML, Gregg spent seven years as the Deputy Director of Communications, Marketing and Events for the Ohio Statehouse and seven years with the Ohio Arts Council serving as their Director of Public Information and Legislative Affairs.
Gregg holds a BA in Communications from the University of Toledo.
Outside of work, Gregg enjoys traveling, kayaking, cooking and wine tastings.