Designing for Human Behavior

This session discusses the different behavior and work patterns we have observed over our 30+ years of designing for public spaces as well as some of the best solutions for addressing those patterns. Designing for human behavior looks at the odd behaviors we humans exhibit when we are around unfamiliar people and in a strange place. The limbic system in our brains plays a strong role in the idiosyncratic and repetitive behavior patterns we see in public spaces. To maximize the effectiveness of public spaces and achieve the desired function, we must design with these behavioral patterns in mind.

  • 00


  • 00


  • 00


  • 00



Oct 21 2023


2:30 pm - 3:30 pm




  • Joe S. Agati
    Joe S. Agati
    Director of Design and COO, Agati Furniture

    Joe Agati Jr has a degree in Industrial Design from the University of Illinois. Joe started his career designing products for Radio Flyer before becoming Director of Design at Agati Furniture. He has spent his career observing human behavior, looking for what make us feel comfortable. He has taken those key user insights and turned them into innovative product that work with people’s innate behavior tendencies.