Advocacy in a Polarized World: How to talk effectively about our values and mission with people across the political spectrum

How can we effectively communicate with all decision-makers, and stakeholders about the important work happening at your library regardless of their political beliefs? In this session you will learn the principles of “The Three Languages” of politics, and how to apply them when communicating with people from across the political spectrum. We will build upon these principles and learn how to effectively use data, stories, and research to craft compelling, resonant messages. As a result of this workshop, participants will: (1) Understand how language reflects our worldviews, and how to intentionally use language to effectively speak about their passions, values, and mission to any audience.(2) Understand how to communicate with people across the political spectrum using a mix of stories, data, and research. (3) Feel encouraged and more confident in talking about their library’s mission and value.

The event is finished.


Oct 14 2022


10:30 am - 11:30 am




Alpine East
Hilton Salt Lake City Center, 255 S W Temple St, Salt Lake City, UT 84101


  • Peter Bromberg
    Peter Bromberg
    Associate Director, EveryLibrary

    As Associate Director for EveryLibrary Peter advocates for libraries on local, state, and national levels. He provides pro bono coaching and consulting to librarians, boards, associations, citizen ballot committees, and watchdog groups, helping them to fight censorship and develop effective messaging, political strategies, and build strong community and political support for library funding.

  • Rebekah Cummings
    Rebekah Cummings
    Digital Matter Interim Director, University of Utah Mariott Library

    Rebekah Cummings is the Interim Director of Digital Matters at the University of Utah Marriott Library where she coordinates digital humanities research, teaching, and support. Prior to her current role, Rebekah was the Assistant Director of the Mountain West Digital Library and Data Management Librarian at the Marriott Library. In 2018 – 2019, Rebekah served as the Utah Library Association President and has since co-chaired the ULA Advocacy Committee. Her professional interests include data management, copyright, metadata, and library advocacy.

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